I worked a conference with one of my clients this week. It was a small show, not a ton of traffic, so I had an opportunity to chat with a few of our fellow vendors. As company representatives they were primarily in the sales and marketing field. One gentleman and I got into a detailed … Continue reading How Well Are You Marketing Yourself?
So, by now you’ve probably heard about Gucci and the case of the blackface sweater. The luxury brand has been taking a lot of heat, as I think it should. It’s paltry in the extreme that a storied fashion house like this would be so insensitive to a key segment of its customer base. Their … Continue reading 50 Cent: Making Waves, Making Change and Burning Gucci
Earlier this week former San Francisco 49ers quarterback Colin Kaepernick tweeted a black and white pic of his face along with the words, “Believe in something. Even if it means sacrificing everything.” I was so happy when I realized it was Nike’s 30th anniversary campaign announcement. We’re talking immediate ear-to-ear grin. I was like, yes! … Continue reading Colin Kaepernick and Nike Want You to Believe in Something
I create a lot of content in my work. That content is used for different media, platforms and purposes, whether they’re written, spoken or visual. However, no matter what form that content ultimately takes, it’s successful reception usually comes down to two things: how I deliver a message and who I’m delivering it to, or, … Continue reading How Does Your Company Handle Reports of Employee Harassment?
Logan Paul has made a very good living being a weird, shocking, daredevil type. At least, I think those are good descriptors. I’m not a fan, nor am I one of his 16M+ YouTube subscribers. Don’t get me wrong. I love me some YouTubers. I subscribe and follow quite a few channels religiously. But as … Continue reading Logan Paul: When a Video Strategy Goes Bad