“Black Twitter” Equals Big Business
Earlier this week the Wall Street Journal released “Twitter Users’ Diversity Becomes an Ad Selling Point” featuring new data from Pew Research Center. It’s official: Social media is a veritable treasure trove for those who want to sell products and services to minorities.
According to Twitter’s new multicultural strategist Nuria Santamaria, advertisers are increasingly interested in data about racial and ethnic minorities activity and patterns of engagement on Twitter, “from basic numbers to the languages in which they tweet.” Not surprising given their growing demographic size and buying power, Hispanics tweet more than any other group; their activity increases even more when the conversation is around technology. Continue reading ““Black Twitter” Equals Big Business”