Tag: demographics

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An Interesting Spin on Hispanic Data #Hispanic #diversity

More Hispanics are declaring themselves white. I know, it surprised me too, but that was the title of a New York Times piece I read this week by Nate Cohn.LatinoHeritage3

My first thought was, really? When I think of Hispanic minorities, the first adjective that pops to mind is ethnic pride. The many subgroups in this demographic have fought vocally and with dignity to preserve their language and customs. Yet according to the 2010 census many of these Americans had different answers for census questions about race and ethnicity. Since the 2000 census some 1.2 million of the 35 million who identified as “Hispanic, Latino or Spanish origin,” switched to “white.” Continue reading “An Interesting Spin on Hispanic Data #Hispanic #diversity”

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“Black Twitter” Equals Big Business

Earlier this week the Wall Street Journal released “Twitter Users’ Diversity Becomes an Ad Selling Point” featuring new data from Pew Research Center. It’s official: Social media is a veritable treasure trove for those who want to sell products and services to minorities.

According to Twitter’s new multicultural strategist Nuria Santamaria, advertisers are increasingly interested in data about racial and ethnic minorities activity and patterns of engagement on Twitter, “from basic numbers to the languages in which they tweet.” Not surprising given their growing demographic size and buying power, Hispanics tweet more than any other group; their activity increases even more when the conversation is around technology. Continue reading ““Black Twitter” Equals Big Business”