A good workplace is one in which you can look around and see future versions of yourself. But for women, this exercise in mirroring gets harder and harder as they push toward 40. That makes sense. After a certain age, you get tired of struggling for change – you just want change. If you can’t … Continue reading Look around your office. How many older women do you see?
Earlier this week the Wall Street Journal released “Twitter Users’ Diversity Becomes an Ad Selling Point” featuring new data from Pew Research Center. It’s official: Social media is a veritable treasure trove for those who want to sell products and services to minorities.
According to Twitter’s new multicultural strategist Nuria Santamaria, advertisers are increasingly interested in data about racial and ethnic minorities activity and patterns of engagement on Twitter, “from basic numbers to the languages in which they tweet.” Not surprising given their growing demographic size and buying power, Hispanics tweet more than any other group; their activity increases even more when the conversation is around technology. Continue reading ““Black Twitter” Equals Big Business”