“Black Twitter” Equals Big Business

Earlier this week the Wall Street Journal released “Twitter Users’ Diversity Becomes an Ad Selling Point” featuring new data from Pew Research Center. It’s official: Social media is a veritable treasure trove for those who want to sell products and services to minorities.

According to Twitter’s new multicultural strategist Nuria Santamaria, advertisers are increasingly interested in data about racial and ethnic minorities activity and patterns of engagement on Twitter, “from basic numbers to the languages in which they tweet.” Not surprising given their growing demographic size and buying power, Hispanics tweet more than any other group; their activity increases even more when the conversation is around technology. Continue reading ““Black Twitter” Equals Big Business”

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When Art Masks – Actually It Kicks the Cover Off – #Racism and #Gender Issues #Diversity

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You may have already seen this image of Dasha Zhukova, editor-in-chief of Garage Magazine. If not, gird your loins. It’s real. The photo was used in an editorial on Buro 24/7, a site run by fashion darling Miroslava Duma, that was released on the Martin Luther King Jr.’s holiday.

Of course I’ve been vocal in my sadness over it on Twitter. But at the end of the day I have to consider several things.

1. In the immortal words of Zora Zeale Huston, black women are the mules of the world. We do not have a good or even an acceptable global image. Unless, of course, you find crack addicts, whores, baby’s mama’s and ill educated, neck popping ghetto birds positive ideals. Continue reading “When Art Masks – Actually It Kicks the Cover Off – #Racism and #Gender Issues #Diversity”

Sasheer Zamata: SNL’s Black, Female Unicorn #diversity #race #gender @thesheertruth

This week Saturday Night Live announced that Sasheer Zamata joined its cast. Zamata is SNL’s first black female cast member since 2007.

Most people are thrilled with Zamata’s appointment. But everyone is making a huge issue out of her race and gender, as though that played a significant part in her landing the gig. This does her a great disservice; it puts her talent firmly at the bottom of a list of traits that are part of, but do not encapsulate all of, who she is.Sasheer

Yes, it’s notable that she’s black and female, and yes, it’s notable there hasn’t been a black female on the SNL cast in many years. But there’s a reason SNL didn’t have a black woman on staff, that their organization is not more inclusive – they didn’t want one. Continue reading “Sasheer Zamata: SNL’s Black, Female Unicorn #diversity #race #gender @thesheertruth”

Santa Claus Doesn’t Have to Be White @craftingmystyle #diversity

Slate culture blogger Aisha Harris found herself in the middle of a little kerfuffle recently over Santa Claus, of all things. Harris wrote a piece suggesting the traditional white Santa might better serve the world today as a penguin. Before you go off the rails, she makes a valid argument – kids love cartoons, and penguins are popular and media friendly – having an animal as the symbol might in fact be more inclusive.

Black SantaOf course, when Fox News picked up the story, it became something decidedly less inclusive and more divisive, which completely misses the point. If ever there was a reason why diversity work must continue, Fox News is it. The station – specifically Megyn Kelly  – doesn’t seem to care in the least about accuracy.

For instance, Harris never said it was racist to have a white Santa. She simply pointed out that society’s longstanding default habit of stamping certain things white just because doesn’t make sense anymore. Continue reading “Santa Claus Doesn’t Have to Be White @craftingmystyle #diversity”